I’ve been trying to figure out Suzuki Motor Corp. — an almost invisible automobile retailer in the United States.
How can a Japan-based company producing some of the best, most affordable passenger cars available have so little presence in the world’s most lucrative market for new vehicle sales?
Grand Vitara in the Market
American automakers get a lot of criticism for their bad decisions in the
sport utility arena. There was too much emphasis on the truck-based type, and
they're paying the price. Suzuki proves with ...
The Name
Kizashi! There's something about recent Japanese car names — or at least
names from Japanese car companies — that inspire us to bellow them. It started
with Toyota: Venza! Now it's Suzuki: Kiz ...